Strong employment brands will rule social recruiting – Omowale Casselle

Social media is redefining the way prospective candidates and employers interact. Not only do candidates now have the ability to directly communicate with employers, but they are also able to communicate with each other regarding the pros/cons of an employer. Employers have gained lots of expertise in one way communication with prospective candidates, and there is no doubt they will quickly master 2-way communication as well. However, the key to success will be how well they can influence the conversations they are not directly involved with. In these conversations, the strength of the employment brand is what will help these companies stand apart from the competition.
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