Employee Trust & Social Recruiting–Omowale Casselle

One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company.  While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person.  Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new tools. This position is understandable, but the bigger concern is lack of trust for employees to do what is in the best interest of the company.  Although social media policies can give guidelines, there are still too many unknowns to effectively quantify what can and can not be done. The more companies focus on what could go wrong instead of what could go right, the less likely it is that employees using these tools will achieve superior talent acquisition results.
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